Working with the great team of David Boni and Frame we were tasked with creating these amazing mosaic images for the Scottish Rugby national team. Each shot was based on images of the players in action shot by David.
The content for each individual mosaic tile was from a huge collection of selfies sent in by the fans.
Each tile features a face of a real fan!
This was a real creative mission to find the best route to create these highly complex mosaics. It’s a very time consuming process but the results were worth it.
The campaign was displayed on massive building wraps in Glasgow city centre so fans could visit and see themselves featuring in the campaign images.